Stillwater
Sports, the organisers of the Thirsti African-X Trailrun,
have welcomed First Ascent as
the apparel partner of South Africa’s premier three-day stage trail run.
“We are excited to welcome SA’s leading
specialist outdoor gear and apparel
manufacturer as the apparel partner of the Thirsti African-X Trailrun,” says Michael Meyer, founder of
the event and Managing Director of Stillwater Sports. “The trailrun attracts a serious runner that
requires world-class equipment. Synonymous with world-class design and
quality, every item of First Ascent gear is made by outdoor specialists for
real people who do real outdoor pursuits, in other words the African-X runner. Entrants can rest assured knowing that no matter what their trail running needs
may be, First Ascent will have them covered at the trailrun.”
The Trailrun
will take place on Friday 26 March to Sunday 28 March at the Houw Hoek Hotel
near Botrivier.
“First Ascent is excited to be joining forces with the Thirsti
African-X as the apparel partner, a partnership which we feel is a great
match,” says Riaan Oosthuizen, General Manager of First Ascent. “With the
foundation of First Ascent firmly set in the outdoors, the Thirsti African-X certainly
provides a great platform for us as a brand to ensure that the event experience
for each participant and their supporters is enhanced through trusted,
technical outdoor apparel and equipment. This partnership also presents us with
the opportunity to get closer to and build relationships with our audience,
which is very important to us.”
Meyer
concludes: “To have the African-X Trailrun, one of the strongest trail brands
in South Africa, join forces with Thirsti and First Ascent, means we now have
three Proudly South African brands, combing their strengths to ensure a truly
unique outdoor experience.”